Ben Snyder
Salesforce logo

Salesforce Pipelines

A declarative change management experience that gave admins and developers equal deployment capabilities.

Making source-controlled projects an approachable activity for users that build things with their mouse and keyboard.

Image 21

Salesforce was often a most dreaded platform to work on. At the time, much of the platform was proprietary.

Image 22

So, we sought to fix that. Research and Design kicked things off with a multi-day design sprint on the problems space with key stakeholders from across the platform.

Image 23

Extensive research was also conducted with our customers to help highlight key pains and gains.

Image 24

Eventually we released a detailed report on our findings and key areas of improvement.

Image 25

The main area of improvement revolved around enabling declarative users (those that use their keyboard and mouse to build apps) to collaborate with developers (those that code to do the same).

Image 26

After forming and validating several hypotheses on this problem space, we gained a high degree of confidence in a direction to make a declarative change management tool.

Image 27

The resulting design and research activities were some of the most challenging of my career, including the complete mapping of GitHub workflows to a point-and-click interface that non-programmers could digest.

Image 28

Several rounds of wireframing and prototyping occurred over the course of approximately 2 months time.

Image 29

In that time we ran 3 rounds of concept validation on the emerging directions and continued to increase our confidence in the emerging solutions.

Image 30

As our confidence grew, so too did the fidelity level of the designs.

Image 31

And after roughly four months of hard work, we produced a rich bundle of visual assets that painted a picture of one of the most innovative declarative tools that Salesforce has produced.

Image 32
Image 33
Image 34

Phasing occurred and we broke the project down into chunks based on a predictable progression from MVP to vision delivery.

Image 35

Design specs were written and documented and the project began to come to a close.

Image 36

However, the underlying findings and related data we uncovered eventually led to a broader and more expansive vision project that continues to impact the trajectory of the platform to this day.

Image 37