Ben Snyder
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Einstein Automate

A unifying vision for automation that blended Slack, Flow, and MuleSoft into one approachable platform.

Strategic design aligning a vast suite of automation-related tooling, including the integration of newly acquired Slack.

I wish I could say more about this project. It was one of the last things I supported at Salesforce before I moved on and was a blast to work on.

In short, Salesforce has a growing number of automation tools from MuleSoft to Vlocity, to Flow Builder, and beyond. When Salesforce acquired Slack, we added another touchpoint for business process automation experiences and this instigated a deep introspective exercise within the company to unify this space.

I led the strategic design for the project and below are the few assets that I can share about the direction the project was headed.

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