Salesforce
Just over ten years innovating, leading, and shipping enterprise products. A select sample below.
Design director for low-code & customization
The Automation & Customization group owned the surfaces where Salesforce customers build, automate, and deploy. I grew and mentored a global design team, paired closely with product and engineering leadership, and set the north star for experiences such as Flow, App Builder, and DevOps Center.
What made it work
- Built hiring pipelines and rituals that scaled a multi-disciplinary team without sacrificing craft.
- Aligned dozens of squads through shared strategy reviews, envisioning decks, and hands-on playbacks.
- Codified a coaching loop so senior designers could mentor emerging leaders across multiple time zones.
Einstein Automate
Einstein Automate brought together Slack, Salesforce connectors, and low-code builders into a single automation platform. We packaged best-practice templates, orchestrated cross-cloud workflows, and defined UI patterns that made automation approachable for admins and developers alike.
Highlights
- Created starter flows, data mappings, and pre-built connectors that dramatically shortened time to value.
- Partnered with product marketing to translate complex automation stories into a cohesive launch narrative.
- Established review cadences to keep UX consistency across partner teams delivering on the Automate roadmap.
TrailblazerID & the global identity hub
TrailblazerID unified public identities, login, and setup journeys across every Salesforce product and community. We mapped data flows, aligned dozens of product teams, and designed a global identity hub that served consumer, admin, and partner needs under a single brand story.
Impact
- Delivered reconciled registration and login flows supporting hundreds of orgs without fragmenting the experience.
- Defined setup navigation patterns that reduced duplication and clarified what belonged in core versus peripheral products.
- Proved the value of a shared identity platform through cross-team workshops and executive roadshows.
Salesforce Pipelines
Pipelines aligned admin-friendly deployment flows with developer tooling so releases could move faster and safer. User research, participatory design sessions, and iterative prototypes helped us strike the right balance between guardrails and flexibility.
Why it mattered
- Unified change sets, source control, and automated tests into one visual model.
- Gave operations teams visibility into deployment health through dashboards and runbook cues.
- Fed directly into DevOps Center roadmap decisions and the broader automation portfolio.
Additional mentions
Over the ten years I touched nearly every part of the platform, here are some additional honorable mentions.
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Guardrails
We framed Guardrails as a consultant over your shoulder—surfacing best practices, warnings, and data-driven insights in the moment work was happening. Validation sessions with admins and developers ensured the tone fit both novice and expert users.
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Optimizer & Health Check
Security and performance reviews became approachable with Optimizer and Health Check. We translated dense telemetry into prioritized action lists so admins could remediate issues without combing through documentation.
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Platform hype deck
A provocative “what if” narrative assembled with product VPs aligned leadership on why a unified platform mattered. The deck spanned multiple devices, blended product lines, and set the tone for future Lightning investments.
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Lightning App Design Pack
We handed admins a lightweight kit for sketching flows, components, and layouts before any configuration. The pack became a staple in workshops and inspired similar toolkits across the company.
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Lightning Component Builder
Component Builder experiments gave admins a structured way to author shareable building blocks, while developers could extend the same patterns with code.
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Analysis & testing tools
Prototype tooling delivered fast signal on design system adoption and test health. Developers could run suites, compare coverage, and spot regressions without leaving their workflow.
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Workgroup apps concept
Workgroup Apps imagined how smaller teams could spin up purpose-built workflows without heavy IT lift. The research informed our approach to tiered builder experiences.
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Lightning Calendar
Led the front-end rebuild that brought a fully accessible calendar to Lightning, handling overlapping events, multi-day scheduling, and global time zones without third-party frameworks.
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Service Cloud foundations
Helped engineer and design the first Service Cloud release, unifying Live Agent, Service Console, and Case Feed into a cohesive workspace for support teams.
